Founded in 1997 primarily as an online poker room, 888casino, experienced tremendous growth over the years. It was not until 2003 that 888casino received an official gaming license, that it started to expand into a sportsbook. In 2003 888casino, added 888sport to the brand, with them now consisting of a sportsbook and online casino. Growth continued, so much so, that the 888 brand, formed into the 888-holdings group publicly listed on the London Stock Exchange. Point being 888sports is now one of the world’s largest sportsbooks in the world. While 888casino is still flourishing as an online casino.
The growth of the 888-group can largely be contributed to their name, amongst others. One might wonder why such a strange name 888sport, turns out 8 is considered a luckily number in Chinese culture, having triple 8’s in a row is considered to be very lucky.
Thinking about it this is a superb marketing strategy by the 888 holdings group, by using the 888 digit format they have managed to attract a large number of Chinese players, which makes up the bulk of their users.
While the 888-group is more renowned for their online casino, they do offer a very well publicized sportsbook known as 888sport. Here follows 888sport, sportsbook review to see how they stack up against other leading sportsbooks such as sportingbet and ladbrokes
888sport what we LIKE
While there is nothing major setting 888sport apart from other leading sportsbooks, there are a couple of features that stands out.
- Research Option – A very nice feature offered by 888sport is their research option. They offer you access to a large number of statistics and historical results, which is certainly a very nice feature, since research is such a crucial element to be a successful sports punter. The research feature offered by 888casino sportsbook also saves you a lot of time, instead of having to scour the internet for statistics on different websites, which can often provide incorrect statistics.
- Bonus Offers & Promotions – While 888sport has a long way to go, if it wants to be counted as one of the leading sportsbooks in the world, they arguably might be one of the leading sportsbooks when it comes to offers and promotions. As a means of retaining users and luring in prospective punters they run many different promotions and offers, almost on a weekly basis. Bazaarly these promotional offers often goes hand in hand with their name and the number 8. As an example get a refund on your bet if you lose in the 88th minute, get an $8 bonus when betting on any event, are but a few types of promotions they like to offer.
888sport what we DO NOT like
- Doesn’t make their own odds – Jip that’s right, 888sport does not make their own odds! They have recently entered into an agreement with Kambi sports solutions to make their odds for them, for reasons yet to be established. What this means for the punter is that 888sport will never, or at least not for the foreseeable future, be competitive amongst other leading bookmakers in terms of odds offered. While the odds offered by 888sport is certainly not terrible, it’s not great either.
- Only recreational punters welcome – For the majority of users this should not be a problem, however you do get some very successful sports punters, who does it for a living. Since 888sport runs on the Kambi engine, which is a service offered to bookmakers to help increase and monitor revenue, amongst others. Punters with regular large winnings will quickly get booted, which in principle just seems a bit wrong!
- User Interface – While 888sport user interface is not bad, it is not great either, partly because it is quite resource heavy. To give you an idea about 888sports user interface it is very similar, in terms of look and feel, to the bet365 sportsbook user interface which relies heavily on adobe flash player technology.
888sport, sportsbook Screenshots
For the informal sports better looking for a sportsbook to join, 888sport might be a good choice especially if you enjoy sportsbooks offering loads of promotions. With all things being equal 888sport, sportsbook is certainly not a bad sportsbook. Again they offer some stunning promotions, however if you are into line shopping and want the best odds available you might want to consider a different sportsbook.