The following will cover an in-depth review of William Hill Australia. It is important to note that the following review will focus solely on William Hill Australia and is completely independent from the William Hill UK review which we have already covered in a previous section.
William Hill Australia History
Back in 2013 UK gambling powerhouse William Hill acquired 3 of Australia’s most popular sportsbooks, Sportingbet, Centrebet and Tom Waterhouse. By doing so William Hill hoped to further their global reach by getting a presence into one of the world’s most lucrative gambling markets.
The move was brilliant looking at it from a William Hill strategical point of view, get into the Australian gambling market while eliminating your top competitors in the form of an acquisition.However the move was not without some degree of controversy with many Australian punters, unhappy by the taking away of their much beloved sportsbook.
However Williamhill being no slouch to the gambling industry, did what they do best. Address their users needs! Williamhill took what worked from the Sportingbet Australia platform, rebranded the sportsbook and then further improved on it which ultimately resulted in a superb sportsbook which is now known as William Hill Australia.
Williamhill Australia Review
Here follows our complete Williamhill Australia bookmaker review, looking at what works and what can be improved on.
Williamhill Australia sportsbook betting interface is superb, not only is it visually appealing and easy on the eye, but it also functions flawlessly. The top navigation bar allows the user to find the sport they are after with just 2-clicks, finding the tournament a user is looking for is equally easy with all tournaments displayed in the middle column based on the sport the user selected.
Williamhill Australia Signup Bonus
As can be seen on the above image Williamhill Australia also offers one of the best signup bonuses out of all Australian online bookmakers. Simply open an account with Williamhill Australia, place a bet, and Williamhill will match the bet by up to $200. Users can take great advantage of Williamhill Australia’s signup bonus especially by using the short odds large stake strategy we have covered in our rugby betting tutorials.
What makes Williamhill Australia’s signup bonus even more lucrative is that the bonus amount only needs to be wagered through twice at odds of 1.50 or greater before it is eligible for withdrawal. Considering the signup bonus conditions from Williamhill Australia against other Australian online bookmakers it is simply superb, since the majority of bookmakers requires signup bonuses to be wagered through at least 4 to 5 times at odds greater than 1.70.
Williamhill Australia Rugby Betting – Markets and Odds
When it comes to comparing Williamhill Australia against other online bookmakers in terms of rugby betting, market depth and odds, it is hard to find a bookmaker that can compare with Williamhill. The market depth and number of props offered by Williamhill in terms of rugby betting is simply superb.
Take the following market, seen in the image above, as an example of Williamhills love for innovation. Instead of having the usual, which player will score first market, which was never a favoured market amongst punters. Williamhill improved it by essentially giving punters an opportunity to wager on will the backline score first or will the forwards including scrumhalf and flyhalf score first. The above is a great market and we will certainly have a punt on the “any other number” market at very generous odds of @2.10
Furthermore users will find all the usual markets, including margin betting, over under points, first/last team to score and many more markets. Since Williamhill is one of the largest bookmakers in the world having a near global presence in over 200 countries they are in a position where they can offer very competitive odds. According to tested sources their margin on rugby is 4.0% which is below their average betting margin of 4.2%, thus not only does Williamhill Australia offers superb rugby betting markets they also offer near unbeatable odds!
|Overall betting margin||4.2%|
WilliamHill Australian – Loyalty Program
As much as we admire Williamhill as one of the best online bookmakers in the world one aspect we have always found lacking from Williamhill for both the Australian and UK version is the lack of a loyalty program. Having more than 3.2 million active gamblers worldwide, and currently receiving approximately 1-million bets per day Williamhill surely can give their loyal punters something in return for their support.
Williamhill Australia does offer a generous signup bonus however when compared to other bookmakers like Sportingbet South Africa which arguably has one of the best loyalty programs of all bookmakers, offering bonus points on each wager which can later be converted into cash. We cant help but to feel this is an aspect which is sorely lacking from Williamhill.
It can be argued that Williamhill makes up for this by offering enhanced odds on certain fixtures, generous match coupons such as money back when one leg of a 5-parlay bet loses etc. However Williamhill Australia not offering a loyalty program is certainly a downside for us.
William Hill Australia online sportsbook – The Verdict
When comparing Williamhill Australia sportsbook, to that of the UK version, it is like comparing two completely different bookmakers to each other. Except for the same branding the user interface is completely different, and we will make the argument that Williamhills Australian versions is arguably better to that of the UK version.
Essentially what Williamhill has done is they acquired a fantastic sportsbook in the form of Sportingbet Australia, and further improved it. While at the same time offering the near unbeatable odds and the fantastic service which Williamhill is renowned for. Furthermore Willhill realized that Australian punters have different preferences to that of UK punters. By doing so Williamhill hit the nail on the head by giving Australia a superb sportsbook which is focused towards the local market.
All and all if you are a Aussie punter you will struggle to find a better online bookmaker to that of William Hill Australia. Why not check them out yourself and claim your massive signup bonus today!